Content Strategy

I work with leading outdoor and lifestyle publishers looking to reach new audiences and deepen engagement with existing ones. Sometimes this means helping an outlet or brand launch a content vertical, like a digital publication or email series. At other times, it means acting as a managing editor and helping teams optimize editorial calendars and workflows. 


Content is a powerful tool for reaching readers and converting customers. But it doesn’t work without a smart plan. I love collaborating with teams to concept a strategy and develop a plan for execution, including a distribution model that puts content in front of the right audiences.

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